Sound Dollar
Helping users make smarter financial choices through expert advice, powerful tools, and comparisons—driving millions of visits at launch
About Sound Dollar
Sound Dollar has one objective: To help people everywhere achieve their own version of financial health and happiness. They simplify the process of hitting their money goals through simple, step-by-step plans and clear, actionable recommendations, and easily-clickable affiliate links.
Goal
The goal was to transform complex financial concepts and terms into bite-sized, engaging learning experiences through interactive features and clear visualizations within the UI/UX,
My role
User research
UI/UX
Iteration & testing
Rapid release
Features
Spotlight on top picks
The product spotlight presents individual products with top-level details, highlighting key features alongside clear pros and cons to support quick evaluation. Each spotlight is visually distinct and easy to scan, helping users grasp value at a glance. The UX is designed to inform and guide users efficiently, reducing decision friction and encouraging confident purchases.
Compare plans easily and choose with confidence
The pricing comparison table offers a clean, side-by-side layout of plans, with bulleted feature lists for quick scanning and visual markers to highlight differences. Clear call-to-action buttons below each option guide users smoothly from comparison to purchase. The overall UX supports confident, low-friction decision-making.