2022 - present

Spearhead a comprehensive UI/UX design strategy by crafting intuitive user flows and high-fidelity designs, resulting in a consistent year-over-year increase in user satisfaction.
Lead the creation of high-fidelity designs and wireframes, enhancing user engagement and satisfaction through iterative feedback and alignment with business goals.
Drive the strategic development of BuildingLink’s design system, fostering cross-team collaboration and ensuring brand alignment, resulting in improved design efficiency.
Implement a structured approach to user feedback, fostering a culture of continuous improvement and ensuring designs meet user needs and business objectives.

2015-2022

Established the UX/UI vision for DirectLync’s SaaS platform through targeted user workflows and prototypes, constantly increasing platform usage.
Enhanced user-centered design decisions by implementing a structured feedback loop, fostering collaboration across teams and improving design outcomes.
Led the development of DirectLync’s design system and visual identity, enhancing user-centered design principles and improving design consistency across all platforms.
Collaborated with marketing and development teams to align product vision, ensuring cohesive branding and user experience across all platforms.
Translated client visions into deliverables through discovery, project management, prototyping, and the design of web and mobile applications.

2022

Defined the design vision and established product direction for Decisionary’s content-driven portfolio, enhancing user engagement through targeted design strategies within 6 months.
Conducted user research, interaction and visual design, functional prototyping, and testing across web and mobile products.
Collaborated with product managers, engineers, stakeholders, and vendors to define product requirements and roadmap.
Established a comprehensive design system, unifying Decisionary’s products and enhancing collaboration across teams by streamlining design processes.
Developed a comprehensive visual identity for Decisionary, fostering brand consistency and enhancing user engagement through targeted design strategies.

2004-2015

With a blend of strategic thinking and rapid prototyping, I turn ideas into innovative products that thrive in ever-evolving markets.

I speak the language of design fluently and my toolbox overflows with most software and applications used to produce the best results.

University of Maryland
Bachelor of Arts, Graphic Design
1999 - 2003