Brian Needles

Product designer · Philadelphia

I’m a product designer crafting thoughtful, useful experiences that just click.

I make experiences that just click, thanks to thoughtful design and a touch of storytelling. Currently a Senior Product Designer at BuildingLink. Based in Philadelphia.

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12+ yrs

Designing digital experiences

UI/UX

Product strategy to polished interfaces

Web + mobile

Product experiences

10+ yrs

Designing digital experiences

UI/UX

Product strategy to polished interfaces

Web + mobile

Product experiences

My work

Selected work

A few recent projects, from early concepts to shipped products.

BuildingLink Project Management

A project tool for property managers, with vendor bidding and board-ready reports, designed with Claude and Figma MCP

BuildingLink AI Concierge

An AI assistant that lets residents just ask, cutting front desk calls by 35%

Tipwell

Cashless tipping for building staff, with $1.5M+ in tips in the first month

DirectLync

An all-in-one sales and marketing platform for small businesses, with 2M+ campaigns sent in its first 3 months

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About me

I’m a Philly-based UI/UX and Product Designer with 15+ years of experience designing digital products, interfaces, and brands.

I’ve worked across technology, SaaS, and consumer products, wearing many hats along the way, from hands-on design to leadership, strategy, and user advocacy.

I work closely with developers, researchers, and stakeholders to create beautiful and user-friendly experiences.

What I do

Design in action

Product strategy

Research and discovery to identify the right problem and shape a clear product direction.

Product & UI design

User flows, prototypes, and polished interfaces for intuitive web and mobile experiences.

Design systems

Shared components and patterns that keep products consistent and help teams move faster.

UX research & testing

Interviews, usability testing, and data insights that validate decisions before and after launch.

Prototyping & handoff

High-fidelity prototypes and developer-ready specs that bridge design and engineering smoothly.

AI-powered workflows

Using tools like Claude Code, Cursor, and Figma MCP to move from idea to working product faster.

Experience

Where I've worked

2022 — Present

Senior Product Designer

BuildingLink

2022

Senior Product Designer

Decisionary Media / DailyMail

2015 — 2022

Founding Designer

DirectLync

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“Brian is a great designer who consistently delivers thoughtful, high-quality work. He has a knack for making complex experiences feel simple, intuitive, and easy to use.”

Product manager, salestech

Let’s build something brilliant together.

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