Decidedly
Enabling smarter financial choices through expert guidance, powerful tools, and in-depth comparisons—attracting millions of users from day one
About Decidedly
From tech to beauty to home and wellness, helping people buy better, search less, and spend smarter through a comission-based product review site.
Goal
To design an affiliate shopping experience that feels effortless and joyful, guiding users seamlessly through product discovery, education, and easy buying options, leaving them with a smile.
My role
User research
UI/UX
QA & rapid release
Branding & marketing
